About Optimizely
Optimizely is an agent orchestration platform for marketing that helps teams ideate, personalize, test, and scale AI-driven experiences across channels. It serves marketers, content creators, and developers who want to accelerate campaigns, maintain consistency, and demonstrate ROI. The platform merges AI-powered ideation, content orchestration, experimentation, and analytics in a single workflow to reduce handoffs and speed delivery. Marketers using Opal AI have reported up to a 35% increase in test impact.
Key Features
For teams pursuing measurable marketing outcomes, Optimizely bundles AI-powered ideation, content orchestration, experimentation, and analytics into a single workflow that supports ideation, build, test, and optimization across channels:
AI-driven ideation
generate on-brand campaign and content ideas with Opal AI to jumpstart creative work
AI-assisted content creation and orchestration
produce and organize content at scale, keeping tone and assets consistent
Experimentation, personalization, and analytics
run tests, tailor experiences, and understand performance with built-in analytics
Campaign scaling and workflow automation
automate repetitive tasks and scale campaigns across channels and teams
Summary
Best for marketing teams, digital leaders, and developers seeking end-to-end AI-powered marketing workflows.
Pricing
View pricingContent Marketing Platform
N/A / N/A
- Digital asset management
- Handle tasks and workflows
- Streamline work requests
- Integrated calendar to track timelines
- Easy commenting and collaboration to avoid bottlenecks
Web Experimentation
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- Run many types of A/B tests
- Reliable results with stats engine
- Personalize content
- AI predictive audiences
Analytics
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- Pre-built connectors
- Advanced analytics
- Reports and dashboards
- Secure and compliant
Configured Commerce
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- Multi-site and multi-lingual
- Visitor targeting
- Project collaboration
- Inventory and order management
Data Platform
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- Manage customer profiles
- Easily create segments
- Personalize in real-time
Content Management System
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- Authoring and layout
- Robust APIs, including options to run headless
- Content approval workflows
- Create compelling experiences
- Deliver content flexibly on .NET Core
Feature Experimentation
N/A / N/A
- SDKs in 10 programming languages
- Advanced audience targeting
- Cached data files keep your app fast
- Robust community and docs
Personalization
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- Target audiences in real-time
- Personalize based on behavior
- Create experiences with a few clicks
- Measure personalization ROI
Digital Asset Management
N/A / N/A
- Manage any file type (and volume)
- Track lineage of every asset
- Curate brand collections
