About Equals
Equals is an all-in-one GTM analytics solution that lets you query, analyze, and report on live data from a spreadsheet. It serves RevOps, founders, and finance teams who need real-time revenue insights within a familiar spreadsheet workflow to drive growth.
Key Features
Equals helps teams surface live GTM signals inside a spreadsheet, enabling fast, data-backed decisions without leaving the sheet:
Live data queries in spreadsheets
Query, filter, and transform live GTM data directly within the spreadsheet to support ad hoc analysis.
Sheet-native dashboards and reports
Build revenue dashboards and funnels in your spreadsheet with automatic data refresh.
Collaborative analytics
Real-time collaboration with comments, sharing controls, and version history to align teams.
Automated reporting and exports
One-click exports and scheduled reports to stakeholders in common formats.
Summary
Best for RevOps teams, founders, and finance teams who need live GTM signals embedded in spreadsheets to guide pipelines, bets, and board-ready reporting.
Pricing
View pricingSimple BI
$199 / mo
- All BI spreadsheet features
- 1 database connection
- Set up by your team
- 5x editors, then $19/mo each
- Unlimited viewers
CRM or ARR reporting
$699 / mo
- All BI spreadsheet features
- 1x CRM or billing connection
- 1x implementation by our team
- 5x editors, then $19/mo each
- Unlimited viewers
GTM analytics
$1899 / mo
- All BI spreadsheet features
- Unlimited connections
- 2x implementations by our team
- 5x editors, then $19/mo each
- Unlimited viewers
Custom builds
Variable / N/A
- Work with us to extend Equals to fit your needs
- SSO & SAML
- Access to full suite of enterprise connectors
- Tailored pricing
- Infosec reviews
- Dedicated support
