- Starting price
- $50/mo
- Pricing
- Free plan
- Website
- lu.ma
About Luma
Luma is an events platform that lets users set up event pages, invite friends, and sell tickets. It’s built for communities and organizers who want to foster relationships through events, newsletters, and analytics, all in one place.
Key Features
As organizers plan and grow a community, Luma provides a simple workflow for creating events, reaching attendees, selling tickets, and measuring engagement:
Event Page Creation
Set up and customize an event page to present details and attract attendees.
Invitations & Sharing
Let organizers invite friends and share event details to broaden reach.
Ticket Sales
Enable online ticket purchases and manage orders.
Analytics & Newsletters
Access community analytics and send newsletters to engage members.
Summary
Best for marketing teams, community managers, and small-to-mid-sized event organizers running clubs, meetups, and launch events.
Pricing
View pricingPlans and prices as listed on lu.ma as of Sep 24, 2026.
Free
Free, forever / Monthly
- Unlimited number of events
- Unlimited number of guests per event
- Blasts and automated reminders via email, SMS, push notification and WhatsApp
- Send up to 500 invites or newsletters per week through Luma
- Check in guests to your events through Luma
- Accept all credit cards, Apple Pay & Google Pay
- Accept regional payment methods such as iDEAL, Konbini and PayNow
- Set up ticket types, group purchasing and coupons
- 5% platform fee for paid events
- Unlimited cohosts and event managers
- Up to 3 admins for your calendar
- Require approval or token gating for registration
- Import and export data via CSV
- Zoom integration with attendance tracking
Add-Ons (10,000 invites)
$50/mo / Monthly
- Send 10,000 invites per week
Add-Ons (25,000 invites)
$200/mo / Monthly
- Send 25,000 invites per week
Add-Ons (50,000 invites)
$400/mo / Monthly
- Send 50,000 invites per week
Add-Ons (75,000 invites)
$600/mo / Monthly
- Send 75,000 invites per week
Add-Ons (100,000 invites)
$800/mo / Monthly
- Send 100,000 invites per week
Luma Plus
$59 / Per month, billed annually
- Everything in the free plan, plus
- 0% platform fee for paid events
- Send up to 5,000 invites and newsletters per week through Luma
- Ability to collect taxes for ticket sales
- Check-in manager role for your events
- Custom URL for event pages
- Collect separate first and last names from guests
- 5 calendar admins included, with more seats available for purchase
- Automate workflows with Zapier
- Priority support
- Early access to select features
Enterprise
Contact Us / N/A
- Organization Account
- Security Restrictions
- Community Events
- Single Sign On
- Advanced Integrations
- Additional APIs
- Custom-Built Features
