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Find the content that performs best

About BuzzSumo

BuzzSumo is a content intelligence platform that helps marketers, PR professionals, and publishers discover high-performing content, analyze engagement, and manage outreach. It provides a media database and tools for discovery, research, and influencer outreach to improve coverage and connections.

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Key Features

Its core capabilities include:

Outreach

Find and connect with journalists and influencers to support targeted outreach and pitches

Discovery

Identify trending topics and content opportunities to inform ideation and briefs

Research

Analyze content performance across platforms to benchmark topics and competitors

Monitoring

Track mentions, trends, and key publications to stay informed

Summary

The platform offers a unified workflow that blends topic discovery, engagement analytics, and outreach management, enabling teams to generate relevant content ideas, locate suitable journalists and influencers, and track outcomes in a single environment.

Content Creation

$199/mo / Billed yearly, save $478/yr

  • 1 User A user has access to the app and can run searches, export, and create alerts.
  • Unlimited Searches The number of searches you can run per month. Searches are shared by all users on an account, and will refresh monthly on the date of subscription.
  • 2 Alerts Set up custom Alerts to get notified of media mentions and engagement via email.
  • Content Analyzer An inspiration index of billions of pieces of content published around the globe. Tap into the most engaging articles across any topic, URL, or domain you can think of.
  • Trending Feeds Trending identifies and categorizes the day’s most viral posts – everything is published in the past 24 hours. Follow custom or curated feeds to see what’s trending, whether that’s worldwide or in your industry niche.
  • Question Analyzer Search customer questions across millions of forum posts, including Amazon, Reddit, Quora, and Q&A sites.

PR & Comms

$299/mo / Billed yearly, save $718/yr

  • 5 Users A user has access to the app and can run searches, export, and create alerts.
  • Unlimited Searches The number of searches you can run per month. Searches are shared by all users on an account, and will refresh monthly on the date of subscription.
  • 5 Alerts Set up custom Alerts to get notified of media mentions and engagement via email.
  • Media Database & Outreach Find and engage with Journalists most relevant to your specific topics. With exclusive insights, you can find journalists writing about your brand, market, and competitors right now, not a year ago.
  • Coverage Reports Find out all you need to know about your past month’s media mentions. Discover publication data and social media engagement, as well as mention count, placement (headline, first paragraph, full article), and excerpts.
  • Slack Integration Plug your Alerts directly into your chosen Slack channels, and build media monitoring into your daily routine.

Suite

$499/mo / Billed yearly, save $1198/yr

  • 10 Users A user has access to the app and can run searches, export, and create alerts.
  • Unlimited Searches The number of searches you can run per month. Searches are shared by all users on an account, and will refresh monthly on the date of subscription.
  • 10 Alerts Set up custom Alerts to get notified of media mentions and engagement via email.
  • YouTube Analyzer Evaluate the success of organic and paid YouTube content with engagement data on views, video length, likes, comments, and social engagement.
  • Advanced Chrome Extension Expand your capabilities while you browse with custom analytics when viewing profiles, on Facebook, Twitter, YouTube, and TikTok. See engagement ratios, related profiles and more.
  • Article Uploads Batch upload URLs and coverage to Projects, to get a top-level overview of content engagement. Perfect for regular reporting to clients and stakeholders.

Enterprise

$999/mo / Annual billing only

  • 30 Users A user has access to the app and can run searches, export, and create alerts.
  • Unlimited Searches The number of searches you can run per month. Searches are shared by all users on an account, and will refresh monthly on the date of subscription.
  • 50 Alerts Set up custom Alerts to get notified of media mentions and engagement via email.
  • RSS Feed Sync BuzzSumo data up with other apps such as Zapier or IFTTT, and bring your reports to life.
  • Granular Location Search A more granular Media Database search that allows you to filter location by state.
  • Early Access To New Features Access our exclusive Beta testing program, and use, test, and give feedback on our latest features before anyone else.

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