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Get data in all your tools. Today.

Starting price
Free
Pricing
Free plan

About Census

Census is a data integration platform that syncs data from your warehouse into all your business tools. It serves data, operations, and marketing teams by enabling data to act on and automate workflows with confidence.

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Key Features

When teams need to move data from a warehouse to everyday tools and take action on it, Census handles ingestion, cleaning, deduplication, and real-time activation across apps:

ETL & data unification

Unifies data from 30+ sources (CRMs, warehouses, spreadsheets) with cleaning and normalization, delivering reliable golden records.

Entity resolution & MDM

Deduplicates data and creates golden records to ensure accuracy across systems.

AI-enhanced data enrichment (AI Columns)

Adds segmentation, intent scoring, data enrichment, and churn prevention using supported LLMs, with enrichment performed directly in your warehouse.

Audience Hub & Reverse ETL

Segment trusted data and sync to destinations in real time, with write-back to the source of truth and governance.

Summary

Best for data and analytics teams, marketing operations, and sales or customer-success teams needing real-time activation of warehouse data in CRMs and marketing platforms.

Plans and prices as listed on getcensus.com as of Sep 24, 2026.

Free

$0 / monthly

  • Access to core platform functionality
  • 500,000 monthly active rows (MAR) for connections
  • 3,500 monthly active rows (MAR) for activations
  • 5,000 monthly model runs (MMR) for transformations

Standard

Varies (Usage-based) / monthly

  • Unlimited users
  • 15-minute syncs
  • 700+ fully managed connectors
  • 200+ fully managed activation destinations
  • Integration for dbt CoreTM
  • Role-based access control
  • Access to Fivetran REST API
  • Access to SSH tunnels for encryption

Enterprise

Varies (Usage-based) / monthly

  • All Standard features
  • 1-minute syncs
  • Fivetran Activations' Audience Hub
  • Enterprise database connectors
  • Custom roles
  • VPN tunnels (annual contract only)
  • SCIM/user provisioning
  • Pick any cloud provider (GCP, AWS, Azure)
  • Hybrid deployment option

Business Critical

Varies (Usage-based) / monthly

  • All Enterprise features
  • Customer-managed keys for encryption
  • PCI DSS Level 1 certification
  • Private networking options

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