About Census
Census is a data integration platform that syncs data from your warehouse into all your business tools. It serves data, operations, and marketing teams by enabling data to act on and automate workflows with confidence.
Key Features
Key capabilities include:
ETL and data unification
Unifies data from 30+ sources (CRMs, warehouses, spreadsheets) with cleaning and normalization, delivering reliable golden records.
Entity resolution & MDM
Deduplicates data and creates golden records to ensure accuracy across systems.
AI-enhanced data enrichment (AI Columns)
Adds segmentation, intent scoring, data enrichment, and churn prevention using supported LLMs, with enrichment performed directly in your warehouse.
Audience Hub & Reverse ETL
Segment trusted data and sync to destinations in real time, with write-back to the source of truth and governance.
Summary
By combining unified ingestion, deduplication, AI-enhanced insights, and real-time activation, the platform provides a trusted single source of truth that can be acted on across CRMs, marketing platforms, and operational tools. Emphasis on governance and observability helps maintain data quality while enabling rapid, data-driven actions.
Pricing
View pricingFree
$0, free forever / forever
- 1 Billable Destination
- 2 Active Syncs
- 5 User Seats
- 1 Workspace
- Unlimited free destinations: Slack, Google Sheets, and many more
- AI Columns (OpenAI, Claude, Gemini, etc)
Professional
$4,200/year / annual
- 2 Billable Destinations
- 5 Active Syncs per Billable Destination
- 5 User Seats
- 2 Workspaces
- 2 Additional Billable Destinations ($2,400/year for additional destinations)
- AI Columns (OpenAI, Claude, Gemini, etc)
Enterprise
Custom / custom
- Unlimited Workspaces
- Unlimited User Seats
- Enterprise Connectors: Oracle, Anaplan, NetSuite, Shopify, Workday, Salesforce Commerce Cloud
- Includes Audience Hub for marketers
- Includes Continuous Syncs
- Add on: AWS PrivateLink
- Custom legal terms
- Includes Census Embedded
- AI Columns (OpenAI, Claude, Gemini, etc)
