About Litmus
Litmus helps teams build, test, and analyze email campaigns to drive better results. It serves marketers and organizations looking to ensure cross-client deliverability, personalized content, and actionable insights.
Key Features
Key capabilities include these features:
Build
Easily create on-brand emails without HTML skills that sync with your ESP for convenient sending.
Personalize
Exceed your subscribers’ expectations with personalization tools the whole team can use in just a few clicks.
Test
Test every email as you build—including Dark Mode—and fix errors. Then save time by collecting all email reviews and approvals in Litmus so you can get emails out the door faster.
Monitor
Get alerted 24/7 to unexpected email issues—like broken links—that might result in poor subscriber experiences and costly issues. Then fix emails before they do.
Summary
For teams, the core value is reducing uncertainty around email quality and performance by combining cross-client testing, real-time monitoring, and streamlined collaboration. This helps teams deliver reliable campaigns faster while gaining actionable insights for future improvements.
