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Get More Out Of Your Equity

About Pulley

Pulley is a cap table solution designed for founders and finance leaders to manage equity and make informed decisions. It helps attract better talent, fundraise smarter, and stay compliant, serving companies from seed to scale.

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Key Features

Key capabilities that support these goals include:

Cap Table Management

Real-time ownership records, grant tracking, and issuances.

Scenario Modeling & Analytics

What-if fundraising rounds, option pool adjustments, and dilution projections.

Data Import & Migration

Smooth transition from Carta and other systems using data import tools and guided switch.

Compliance & Governance

Automated checks and controls to support regulatory compliance and governance.

Summary

Pulley provides a practical cap table solution for founders and finance teams, focusing on accurate ownership tracking, governance, and decision support. The platform emphasizes intuitive workflows, real-time updates, and easy data migration from Carta, helping teams move quickly without disruption.

Startup

$1,200 / Year

  • First 25 stakeholders included
  • Cap table management
  • Share certificates
  • Send & sign templated SAFE, Option, and RSA agreements
  • Fundraise modeler
  • Interactive offer letters
  • Communications Hub
  • Concierge onboarding

Growth

$3,500 / Year

  • First 40 stakeholders included
  • 409A valuations
  • Send and sign custom SAFE, Option, and RSA agreements
  • Option exercises
  • Rule 701
  • Form 3921
  • Board approvals
  • HRIS integrations

Enterprise

Contact us / N/A

  • Stock-based Compensation Reporting (ASC 718)
  • Custom reporting
  • Managed Equity Administration Services
  • Secondary liquidity solutions

Valuations

Starting at $10,000 / N/A

  • 1 valuation included
  • Accurate, defensible valuations
  • Fast turnaround — 2–3 days, not weeks
  • Audit-ready reports
  • Streamlined and efficient process
  • Bundle discount when paired with token cap table
  • Bundle discount for multiple valuations

Token Cap table

$4,500 / Year

  • 25 stakeholders included
  • Automate token unlocks and vesting schedules
  • Sign and store token agreements
  • Access detailed analytics and reporting
  • Stay compliant with built-in tracking
  • Works with any chain
  • Track 83(b) elections
  • Bundle discount: 15% off when you combine token + equity

Distributions

$4,500 / Year

  • 25 stakeholders included
  • Integrates with custodians and multi-sigs
  • Automate token distributions
  • Sync with payroll providers
  • Calculate and withhold taxes automatically
  • Non-custodial by design
  • Admin approval before funds go out

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