About Reform
Reform is a hosted forms platform that requires no code and focuses on producing clean, on-brand forms for businesses. It serves marketing teams and product teams who need quick, customizable forms without technical work.

Key Features
Core capabilities include:
No-Code Builder
Create and customize forms without any coding.
Hosted Forms Delivery
Forms are hosted by Reform, handling hosting, uptime, and delivery.
Branding Controls
On-brand styling with templates and color options.
Easy Embedding & Distribution
Seamless embedding and sharing across channels.
Summary
The platform reduces time-to-publish branded forms by removing code requirements and hosting the forms, enabling marketing teams to deploy consistent, on-brand data-collection experiences without engineering dependencies.
Pricing
View pricingFree plan
$0/mo / monthly
- Great for testing your workflows without any commitment
- No credit card required to sign up
- Basic form building features
- Reform branding on forms
- No access to integrations or advanced features
- Forms cannot be published or used live without a paid plan
Basic plan
$15/mo / monthly
- Ideal for early-stage startups and SMB's with simple lead-gen funnels
- Unlimited form responses
- All basic block types
- Hide Reform branding on forms
- Email support
- Custom 'Thank you' pages and redirects
- Publish, embed, and share live forms
- Spam protection with reCAPTCHA
- Headless forms for full design control
- Basic integrations including Google Sheets, Notion, Zapier, and more
Pro plan
$35/mo / monthly
- Best for scaling GTM teams running advanced lead-gen workflows
- Everything in Basic, plus
- Team access & collaboration
- Pro block types including file upload & embeds
- Conditional logic with multiple outcomes
- Allow respondents to save drafts and return via email link
- See incomplete form responses submitted before completion
- Advanced customisation with CSS & Javascript
- Webhooks for custom integrations
- Pro integrations including Kit, HubSpot, Close, Salesforce (coming soon)
Free plan
$0/yr / annual
- Great for testing your workflows without any commitment
- No credit card required to sign up
- Basic form building features
- Reform branding on forms
- No access to integrations or advanced features
- Forms cannot be published or used live without a paid plan
Basic plan
$150/yr / annual
- Ideal for early-stage startups and SMB's with simple lead-gen funnels
- Unlimited form responses
- All basic block types
- Hide Reform branding on forms
- Email support
- Custom 'Thank you' pages and redirects
- Publish, embed, and share live forms
- Spam protection with reCAPTCHA
- Headless forms for full design control
- Basic integrations including Google Sheets, Notion, Zapier, and more
Pro plan
$350/yr / annual
- Best for scaling GTM teams running advanced lead-gen workflows
- Everything in Basic, plus
- Team access & collaboration
- Pro block types including file upload & embeds
- Conditional logic with multiple outcomes
- Allow respondents to save drafts and return via email link
- See incomplete form responses submitted before completion
- Advanced customisation with CSS & Javascript
- Webhooks for custom integrations
- Pro integrations including Kit, HubSpot, Close, Salesforce (coming soon)