- Starting price
- $167/mo
- Pricing
- Free plan
- Website
- www.clay.com
About Clay
Clay is a data-driven system for GTM teams designed to grow revenue by unifying data sources, audiences, and automation. It serves marketing, sales, and RevOps teams, helping them run targeted campaigns and AI-assisted research at scale.
Key Features
In practice, Clay acts as a data fabric and orchestration layer for GTM work, letting you connect data providers, build audiences, and automate outreach across channels:
Audiences
Centralize your first- and third-party data sources in Clay to create unified audience segments and streamline activation.
Data marketplace
Access data from 200+ providers in one place to enrich profiles and targeting.
Signals and Intent
Track job changes, promotions, and other signals to trigger timely actions.
Workflows
Build end-to-end processes that weave data, segments, and outreach together across your apps.
Summary
Best for RevOps, Growth Marketing, and SDR teams running ABM and automating outbound workflows.
Pricing
View pricingPlans and prices as listed on clay.com as of Sep 24, 2026.
Free
Free / monthly
- Includes 500 actions/mo
- Includes 6,000 actions/year
- 1.2K data credits/yr
- 100 data credits/mo
- Unlimited seats and tables
- Run multi-provider waterfalls
- Run up to 200 rows per table
- Enrich with Claygent
- Bring your own API key
Launch
$167/mo / monthly
- Starts at 15,000 actions/mo
- Starts at 180,000 actions/year
- 180K actions/yr
- 30K data credits/yr
- Everything in Free, plus...
- Enrich phone numbers
- Run unlimited search with Audiences
- Track job changes and other signals
- Reuse functions across workflows
- Send emails via Clay or integrations
Growth
$446/mo / monthly
- Starts at 40,000 actions/mo
- Starts at 480,000 actions/year
- 480K actions/yr
- 72K data credits/yr
- Everything in Launch, plus...
- Auto-sync & enrich CRM
- Auto-sync with data warehouse
- Unlimited search, 250k Audience import
- Integrate with any HTTP API
- Automate any signal via webhook
- Track web intent signals
- Unlimited ad audiences
- Get priority support
Enterprise
Custom / custom
- Custom actions
- Run unlimited search and unlimited imports with Audiences
- Sign in with SSO
- Role-based access control (RBAC)
- Get dedicated growth strategist
- Everything in Growth, plus...
