About SplitMetrics
SplitMetrics Iris is an AI agent for profitable app growth designed for Fortune 500 brands and other large app teams. It delivers growth decisions in minutes to optimize paid media and store assets, helping cut costs, protect brand integrity, and grow revenue.
Key Features
In practice, Iris analyzes cross-channel data to translate signals into fast, concrete actions you can take across paid media and app store optimization:
AI Decision Engine
delivers growth decisions in minutes to optimize spend, bids, and creative across paid media and app store assets.
Cost Control & Brand Safety
helps cut costs and protect brand across campaigns and markets.
Revenue & Install Uplift
supports increases in revenue and installs/trials through data-driven optimization.
AI-Driven Testing & Optimization
enables rapid experiments and recommendations for ASO and Apple Ads.
Summary
Best for growth and performance marketing teams, media-buying analysts, and app-store optimization leads at large brands.
Pricing
View pricingStarter
Free / for unlimited time
- $25,000 monthly ad spend
- 20,000 keywords
- 8 active automations
- 1 user
- Full Funnel Dashboard
- Advanced Ads Manager
- Keyword Discovery & Intelligence
- Automation Tools & Templates
- Campaign Bulk Management
- Automated SKAG Management
- Benchmarks
Enterprise
Let’s Talk / custom plan
- Unlimited ad spend
- Customized keyword limits
- Enterprise-scale automation
- Customized team size
- Everything in Starter, plus...
- Access to Full Data Hub
- Bid Optimizations Tools
- Keyword Gap Opportunities
- Competitor CPPs Spy Tool
- Cohorted Reporting
- Integrations with Internal BIs (no-code)
- Customer Success Team & Professional Services
- Volume-friendly Pricing
App Intelligence
$500 / /mo
- Insights on your competitors spend and their app growth
- Competitors storefronts strategy and winning keywords
- Competitive data and advanced metrics
AI Agent Iris
Let’s talk / custom plan
- Instant Apple Ads & ASO insights: spot growth opportunities in real time
- Tailored & revenue-focused recommendations delivered through Slack
- Smart budget guidance: fix ROAS fast and grow profitably
- Powered by SplitMetrics Acquire’s & App Radar market intelligence data
