About Luma AI
Luma AI is a platform for creatives to produce production-ready images and videos using Dream Machine and Ray3. It serves professionals in media, entertainment, marketing, and advertising who need fast, precise AI-generated media for campaigns and storytelling.
Key Features
Luma AI provides a workflow that covers ideation to publish-ready media, with controllable outputs and a scalable API for campaigns:
Dream Machine
production-ready image and video generation with precision, speed, and parameter control, available on iOS and Web.
Ray3
fast, coherent motion with ultra-realistic details and logical event sequences for scalable video production.
Luma API
build and scale creative products with image and video generation models.
Summary
Best for production studios, creative agencies, and in-house marketing teams.
Pricing
View pricingPlus
$30 / month
- 10,000 credits
- Luma and third-party image and video models
- Edit access for guest collaborators
- Commercial use
Plus
$300 / year
- 10,000 credits
- Luma and third-party image and video models
- Edit access for guest collaborators
- Commercial use
Pro
$90 / month
- Everything in Plus, with:
- 40,000 credits
- 4x usage with the Luma Agents
Pro
$900 / year
- Everything in Plus, with:
- 40,000 credits
- 4x usage with the Luma Agents
Ultra
$300 / month
- Everything in Pro, with:
- 150,000 credits
- 15x usage with the Luma Agents
Ultra
$3,000 / year
- Everything in Pro, with:
- 150,000 credits
- 15x usage with the Luma Agents
Team
Contact us / N/A
- Everything in our regular plans, plus:
- Manage and add team members
- Projects, team organization, and team-wide sharing
- Usage analytics
- Shared team credits
- SSO
Enterprise
Contact us / N/A
- Everything in our Team plan, plus
- Enterprise commitments
- Dedicated education and training
- Custom fine-tuning
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