Sensor Tower

Sensor Tower is a digital market insights platform that tracks app store analytics, ads, and audiences. It serves marketing, product, and operations teams who need clear signals on downloads, engagement, and ad performance to guide mobile growth.

From collecting data via a global first-party panel and app store APIs to turning it into actionable metrics, Sensor Tower helps teams monitor the full digital journey across apps, ads, and audiences:

• App Performance Insights: Track downloads, revenue, ARPU, active users, sessions, time spent, keyword rankings, ratings & reviews, search ads, and more.
• App Advertising Insights: See global and regional share of voice, top advertisers, publishers, creatives, and networks to inform UA campaigns.
• Data Sources & Quality: Combines a global first-party consumer panel with app store APIs, then processes and enriches data for high-quality insights.
• End-to-end Journey View: Links app activity with web and ads to reveal how users move across touchpoints.

Best for product and growth teams, mobile marketing and user-acquisition groups, and data analysts evaluating app performance and advertising.