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Data and AI platform for marketing and personalization

About Hightouch

Hightouch is a data and AI platform for marketing and personalization. It serves marketing, sales, and product teams by syncing data from a data warehouse to the tools they rely on to run real-time campaigns and deliver personalized experiences.

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Key Features

Key capabilities include:

Warehouse-to-Tool Data Sync

Syncs customer data from the data warehouse to downstream tools (CRM, marketing platforms, ad networks) in real time

Real-time Campaign Activation

Enables triggering and personalizing campaigns across channels as data changes

AI Agents

Builds AI-driven agents that automate decisions and personalization using your data

Identity Enrichment

Enriches customer profiles with third-party identity data to improve targeting and matching

Summary

For marketing and product teams, the platform provides a direct path from the data warehouse to downstream tools, enabling consistent customer data and faster activation of campaigns and experiences. The primary differentiation comes from focusing on warehouse-to-tool data distribution and real-time activation, reducing data wrangling and enabling teams to act on current signals without building custom integrations.

AI Decisioning

$xyz / monthly

  • Integrations with any marketing platform
  • Enterprise security
  • Pre-set amount of monthly personalized actions
  • Observability features for insights on AI decisions

Composable CDP

$xyz / monthly

  • Unlimited user seats
  • Premium extensions
  • Advanced observability
  • Enterprise security
  • Advanced access management
  • Dedicated expert support
  • Custom SLAs

Basic Reverse ETL

Free / n/a

  • Up to 2 active syncs
  • Unlimited destination count
  • Unlimited user seats

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