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AI Outbound Engine for B2B Sales

About Apollo

Apollo is an AI outbound engine for B2B sales that unifies outbound execution, inbound lead handling, and data enrichment into a single workflow. It’s built for modern sales and marketing teams aiming to find leads, qualify prospects, and accelerate the lead-to-deal cycle.

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Key Features

Built for modern B2B sales and marketing teams, Apollo blends outbound execution, inbound lead handling, and data enrichment into a single workflow to cut manual work and speed lead-to-deal progression. With this setup, teams can find leads, qualify inbound prospects, and enrich data to improve targeting and win rates:

AI-powered campaigns

AI-driven, multichannel campaigns with a single click to reach prospects.

Email deliverability guardrails

Built-in safeguards to protect sender reputation and avoid deliverability issues.

Prioritized task lists

Prioritized tasks to focus reps on high-impact activities.

Workflow automations

Automation to identify effective tactics and scale them across teams.

Summary

Best for B2B sales teams, SDRs, and demand-gen marketers aiming to speed lead-to-deal progression.

Free

$0 / per user per year, granted monthly

  • 1,200 credits

Basic

$49 / Per user per month, billed annually

  • 30,000 credits per user per year, granted upfront
  • AI Assistant (beta)
  • AI Research & AI Lead Scoring
  • Unlimited Sequences
  • Prospecting, Gmail & Salesforce Extensions
  • Deliverability Suite & Email Warmup
  • Advanced Filters
  • CRM Integrations
  • Waterfall Enrichment
  • 6 Meetings Events
  • 6 Intent Topics & Intent Filters
  • CSV, CRM & API Data Enrichment
  • Domain & Mailbox Purchasing

Professional

$79 / Per user per month, billed annually

  • 48,000 credits per user per year, granted upfront
  • AI Assistant (beta)
  • AI Research & AI Lead Scoring
  • Unlimited Sequences & A/Z Testing
  • Prospecting, Gmail & Salesforce Extensions
  • Deliverability Suite & Email Warmup
  • Advanced Filters
  • CRM Integrations
  • Waterfall Enrichment
  • Unlimited Meeting Events
  • 6 Intent Topics & Intent Filters
  • CSV, CRM & API Data Enrichment
  • Domain & Mailbox Purchasing
  • Projects (beta)
  • Unlimited Gmail & Microsoft Mailboxes
  • Automated Workflows
  • US Dialer
  • Parallel & Power Dialer
  • Call Recordings & AI Insights (4,000 mins)
  • Analytics & Pre-built Reports

Organization

$119 / Per user per month, (min 3 users), billed annually

  • 72,000 credits per user per year, granted upfront
  • AI Assistant (beta)
  • AI Research & AI Lead Scoring
  • Unlimited Sequences & A/Z Testing
  • Prospecting, Gmail & Salesforce Extensions
  • Deliverability Suite & Email Warmup
  • Advanced Filters
  • CRM Integrations
  • Waterfall Enrichment
  • Unlimited Meeting Events
  • 12 Intent Topics & Intent Filters
  • CSV, CRM & API Data Enrichment
  • Domain & Mailbox Purchasing
  • Projects (beta)
  • Unlimited Gmail & Microsoft Mailboxes
  • Automated Workflows
  • US Dialer & International Dialer
  • Parallel & Power Dialer
  • Call Recordings & AI Insights (8,000 mins)
  • Analytics & Pre-built Reports
  • Customizable Reports & Dashboards
  • Advanced Security Configurations
  • Single Sign-on (SSO)
  • Use your own LLM API key

Inbound Add-On

$119 / Per team, per month, billed annually

  • Website Visitors (Company) - Identify up to 50,000 companies per month.
  • Form Enrichment - 5,000 form contacts enriched per month (credit usage applies).
  • Form Builder - coming soon - Capture leads with custom forms.
  • Website Visitor (Contacts) - coming soon - Identify individual people visiting your website.

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