About Apollo
Apollo is an AI outbound engine for B2B sales that unifies outbound execution, inbound lead handling, and data enrichment into a single workflow. It’s built for modern sales and marketing teams aiming to find leads, qualify prospects, and accelerate the lead-to-deal cycle.

Key Features
Built for modern B2B sales and marketing teams, Apollo blends outbound execution, inbound lead handling, and data enrichment into a single workflow to cut manual work and speed lead-to-deal progression. With this setup, teams can find leads, qualify inbound prospects, and enrich data to improve targeting and win rates:
AI-powered campaigns
AI-driven, multichannel campaigns with a single click to reach prospects.
Email deliverability guardrails
Built-in safeguards to protect sender reputation and avoid deliverability issues.
Prioritized task lists
Prioritized tasks to focus reps on high-impact activities.
Workflow automations
Automation to identify effective tactics and scale them across teams.
Summary
Best for B2B sales teams, SDRs, and demand-gen marketers aiming to speed lead-to-deal progression.
Pricing
View pricingFree
$0 / per user per year, granted monthly
- 1,200 credits
Basic
$49 / Per user per month, billed annually
- 30,000 credits per user per year, granted upfront
- AI Assistant (beta)
- AI Research & AI Lead Scoring
- Unlimited Sequences
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- 6 Meetings Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
Professional
$79 / Per user per month, billed annually
- 48,000 credits per user per year, granted upfront
- AI Assistant (beta)
- AI Research & AI Lead Scoring
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- Unlimited Meeting Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects (beta)
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- US Dialer
- Parallel & Power Dialer
- Call Recordings & AI Insights (4,000 mins)
- Analytics & Pre-built Reports
Organization
$119 / Per user per month, (min 3 users), billed annually
- 72,000 credits per user per year, granted upfront
- AI Assistant (beta)
- AI Research & AI Lead Scoring
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- Unlimited Meeting Events
- 12 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects (beta)
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- US Dialer & International Dialer
- Parallel & Power Dialer
- Call Recordings & AI Insights (8,000 mins)
- Analytics & Pre-built Reports
- Customizable Reports & Dashboards
- Advanced Security Configurations
- Single Sign-on (SSO)
- Use your own LLM API key
Inbound Add-On
$119 / Per team, per month, billed annually
- Website Visitors (Company) - Identify up to 50,000 companies per month.
- Form Enrichment - 5,000 form contacts enriched per month (credit usage applies).
- Form Builder - coming soon - Capture leads with custom forms.
- Website Visitor (Contacts) - coming soon - Identify individual people visiting your website.