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The Go-To-Market Intelligence Platform

About ZoomInfo

ZoomInfo is a go-to-market intelligence platform built for GTM teams needing high-quality B2B data and sales intelligence. It helps identify growth opportunities, engage key accounts, and move leads through the funnel to close deals faster.

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Key Features

In practice, teams use it to target the right buyers and speed outreach across stages:

Identify Growth Segments

Use firmographic, technographic, and intent data to uncover high-potential segments and prioritize outreach based on buying signals and revenue potential.

Engage Key Accounts

Connect with decision-makers, org charts, and real-time intent insights to personalize outreach, boost response rates, and move deals forward, faster.

Lead Routing & CRM Sync

Route leads to the right reps based on account fit, territory, and buying stage. Sync enriched data to your CRM and trigger real-time follow-up workflows.

AI Enrichment & Outreach

Automates outreach and enriches records with AI to improve engagement and accelerate pipeline.

Summary

Best for GTM teams, RevOps, and marketing/demand-gen teams.

Plans and prices as listed on zoominfo.com as of Sep 24, 2026.

ZoomInfo Professional

Not specified / Not specified

  • Comprehensive contact & company profiles
  • Quick/advanced search and exporting
  • Mobile numbers & business email
  • Tailored prospect lists, alerts & customizable tagging
  • Territory management filters and record match insights based on CRM/MAT
  • CRM Integrations (Hubspot, Marketing, Salesforce and more)
  • Chrome extension and mobile app
  • AI-powered email generation and personalization
  • Intelligent dialing with AI-driven insights
  • Standard support

Copilot Advanced

Not specified / Not specified

  • All Professional tier features
  • Location & hierarchy data
  • Target account prioritization & breaking alerts
  • Social links, funding info and tech insights
  • Export emails to Outreach or Salesloft
  • Account Fit Score
  • Buyer Intent signals and clusters
  • Website visitors
  • Champion Tracking and Job Posting Changes
  • Buying group filters and indicators
  • Workflows for automated outreach and sales activities
  • Go to market plays
  • AI generated Buying Group
  • AI-generated talking points

Copilot Enterprise

Not specified / Not specified

  • All Copilot Advanced features
  • Real-time buyer intent signals
  • Sales activity automation
  • Advanced company attributes
  • Earnings Call signals
  • Competitor alerts
  • Custom Intent signals
  • Custom integrations
  • Advanced workflows
  • Advanced reporting and analytics
  • Dedicated customer service manager
  • AI-generated account summaries
  • AI generated ideal customer profile creation
  • Copilot chat
  • White-glove onboarding

Marketing Demand

Not specified / Not specified

  • 75K included credits
  • 25 intent topics (Custom & Streaming)
  • AirCover, WebSights & FormComplete audiences
  • Dynamic audiences & retargeting
  • CRM & MAP integrations (Salesforce, HubSpot, Marketo, Eloqua, Sugar, Zoho, Dynamics, Outreach, Salesloft)
  • Company & contact profiles, technologies & funding data
  • Audience & campaign reporting
  • GTM workflows & pre-built library of plays
  • Account Deal Story integration in Salesforce
  • Marketers dashboard & sales alerts (Slack, Teams)
  • AI-powered audience creation and enrichment
  • Predictive intent-based targeting
  • Dedicated onboarding manager

ABM Lite

Not specified / Not specified

  • All Demand features
  • 100 intent topics (Custom & Streaming)
  • ZoomInfo Display Network (10 active campaigns / 10 K accounts)
  • Facebook advertising
  • LinkedIn advertising
  • Google Retargeting
  • Audience & Campaign reporting
  • AI-driven buying-group identification
  • Smart campaign optimization based on intent
  • Dedicated delivery & campaign manager

ABM Enterprise

Not specified / Not specified

  • All ABM Lite features
  • 150K included credits
  • Unlimited intent topics (Custom & Streaming)
  • ZoomInfo Display Network (unlimited active campaigns / unlimited accounts)
  • AI-generated account summaries and lookalikes
  • AI recommendations for audience expansion and cross-channel activation
  • Predictive account scoring and buying group insights

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