Semrush

Data-Driven Marketing Tools to Grow Your Business

About Semrush

Semrush helps marketing teams plan and execute digital campaigns by providing integrated SEO, advertising, content, social, PR, and local optimization tools. It serves brands and marketers aiming to improve online visibility and drive growth across search, ads, social, and media channels. The platform unifies SEO, advertising, content, social, PR, and local optimization in one place. That integration reduces tool fragmentation and accelerates decision-making.

Semrush screenshot

Key Features

Across search, ads, social, and content, teams coordinate efforts and measure cross-channel impact with a single suite:

AI Keyword Insights

Find billions of keywords with AI insights to guide content and SEO planning.

SEO Audits & Backlink Analysis

Run technical site audits, review backlinks, and monitor potential rankings.

Advertising Campaigns & PPC Planning

Launch AI-powered Google and Meta ads, optimize campaigns, and study competitors’ strategies.

AI Visibility & Brand Monitoring

Analyze how LLMs feature your brand, track competitors’ AI visibility, and get tips to refine strategy.

Summary

Best for marketing teams and agencies coordinating SEO, paid media, social, and content—brand managers, growth marketers, and performance teams.

Pricing

Starter

165.17 / monthly

AI Visibility Toolkit
Up to 5 websites to monitor
50 prompts & 500 keywords (daily tracking)
Google + AI visibility tracking
Competitor insights (Google + AI)
AI brand insights
AI-ready Site Audit
Keyword research

Pro+

248.17 / monthly

Historical SEO data
Up to 15 websites to monitor
100 prompts & 1,500 keywords (daily tracking)
Content optimization
Keyword cannibalization analysis
Multi-location/device tracking

Advanced

455.67 / monthly

Share of voice
Up to 40 websites to monitor
200 prompts & 5,000 keywords (daily tracking)
API data integration
Migration from third-party tools
MCP Access

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