About Segment
Segment is a customer data platform (CDP) that helps you collect, clean, and control your customer data. It serves product, marketing, and analytics teams seeking real-time, unified customer profiles to drive personalized experiences and informed decision-making.
Key Features
Key capabilities supporting real-time insights and unified customer profiles include:
Data Collection & Ingestion
Centralizes data from websites, mobile apps, servers, and other sources in real time to feed downstream tools.
Data Cleaning & Normalization
Standardizes, deduplicates, and enriches data to create reliable customer profiles.
Identity Resolution & Personalization
Unifies identifiers across sessions and devices to recognize individuals and enable targeted activation.
Data Governance & Consent Management
Enforces consent, privacy controls, and governance across data flows.
Summary
For product, marketing, and analytics teams, the primary value lies in providing a unified, clean, consented data layer that enables real-time insights and consistent downstream activation across tools, reducing fragmentation and supporting governance.
Pricing
View pricingCustomer Data Pipeline (Business)
Custom volume / Monthly
- Collect the full customer view via one API and 450+ pre-built integrations
- Send your first-party data to 750+ tools
- Activate data from the warehouse into 750+ tools
- Set up, test, and swap new tools with a common UI
- Programmatically manage Segment workspaces, sources, destinations, and more via API
- Automatically enforce data quality at scale
Customer Data Platform
Custom volume / Monthly
- Unify user history across web, mobile, server, data warehouse, and third-party touchpoints
- Query unified profiles to empower internal teams
- Access real-time profile data in your warehouse
- Enable any technical or business team to explore unified profiles
- Create personalized experiences
- Build AI-powered audiences and recommend products based on behavior
