About Equals
Equals is an all-in-one GTM analytics platform that surfaces the exact levers to grow revenue. It serves RevOps teams, founders, and finance, helping them make faster, data-backed go-to-market decisions.

Key Features
Founders and RevOps teams rely on Equals to translate data into action across GTM channels in real time, monitoring how bets move the pipeline. This unified view links actions to revenue and reduces data silos, enabling faster cross-functional decisions:
Real-time Revenue Insights
surface the exact levers to grow revenue across channels and campaigns, enabling data-driven decisions in real time.
Pipeline and Funnel Clarity
end-to-end visibility into GTM motion from lead to revenue, highlighting bottlenecks and opportunities.
Real-time Bets Feedback
track how each GTM bet performs as it unfolds, enabling rapid iteration and learning.
Board-ready Reporting
concise, up-to-date ARR and sales performance dashboards suitable for executive review.
Summary
Best for RevOps teams, founders, and finance teams seeking to tie GTM actions to revenue and harmonize cross-functional reporting.
Pricing
View pricingSimple BI
$199 / mo
- All BI spreadsheet features
- 1 database connection
- Set up by your team
- 5x editors, then $19/mo each
- Unlimited viewers
CRM or ARR reporting
$699 / mo
- All BI spreadsheet features
- 1x CRM or billing connection
- 1x implementation by our team
- 5x editors, then $19/mo each
- Unlimited viewers
GTM analytics
$1899 / mo
- All BI spreadsheet features
- Unlimited connections
- 2x implementations by our team
- 5x editors, then $19/mo each
- Unlimited viewers
Enterprise Plan
Custom
- SSO
- Custom builds
- Dedicated support
- Tailored pricing
- Access to enterprise connectors