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All-in-one GTM analytics

About Equals

Equals is an all-in-one GTM analytics platform that surfaces the exact levers to grow revenue. It serves RevOps teams, founders, and finance, helping them make faster, data-backed go-to-market decisions.

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Key Features

Founders and RevOps teams rely on Equals to translate data into action across GTM channels in real time, monitoring how bets move the pipeline. This unified view links actions to revenue and reduces data silos, enabling faster cross-functional decisions:

Real-time Revenue Insights

surface the exact levers to grow revenue across channels and campaigns, enabling data-driven decisions in real time.

Pipeline and Funnel Clarity

end-to-end visibility into GTM motion from lead to revenue, highlighting bottlenecks and opportunities.

Real-time Bets Feedback

track how each GTM bet performs as it unfolds, enabling rapid iteration and learning.

Board-ready Reporting

concise, up-to-date ARR and sales performance dashboards suitable for executive review.

Summary

Best for RevOps teams, founders, and finance teams seeking to tie GTM actions to revenue and harmonize cross-functional reporting.

Simple BI

$199 / mo

  • All BI spreadsheet features
  • 1 database connection
  • Set up by your team
  • 5x editors, then $19/mo each
  • Unlimited viewers

CRM or ARR reporting

$699 / mo

  • All BI spreadsheet features
  • 1x CRM or billing connection
  • 1x implementation by our team
  • 5x editors, then $19/mo each
  • Unlimited viewers

GTM analytics

$1899 / mo

  • All BI spreadsheet features
  • Unlimited connections
  • 2x implementations by our team
  • 5x editors, then $19/mo each
  • Unlimited viewers

Enterprise Plan

Custom

  • SSO
  • Custom builds
  • Dedicated support
  • Tailored pricing
  • Access to enterprise connectors

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