- Starting price
- Free
- Pricing
- Free plan
- Website
- amplitude.com
About Amplitude
Amplitude is the comprehensive product analytics platform for web and mobile. It serves product teams across digital-first companies to measure engagement, retention, and conversion and to inform product strategy.
Key Features
Amplitude provides a single analytics interface for web and mobile that surfaces real-time data and AI-guided guidance, helping teams ask questions, test ideas, and move quickly:
Product Analytics
Track and analyze user actions across products to quantify engagement, retention, and conversion, with funnels and cohorts.
Web Analytics
Assess web funnels and user journeys to identify changes that move key metrics.
AI Agents
AI agents offer continuous optimization recommendations and answer questions in natural language.
Real-Time Self-Serve Data
Access real-time data and dashboards that let teams explore data and validate decisions quickly.
Summary
Best for product teams, growth and marketing teams, and analytics groups at web- and mobile-first companies.
Pricing
View pricingPlans and prices as listed on amplitude.com as of Sep 24, 2026.
Free
$0 / monthly
- 2M Events/month forever
- AI Agents and MCP
- Product Analytics
- Agent Analytics
- Cohort syncs (one time)
- 2000 AI feedback records
- 10K monthly session replays
- Limited Experiments, Guides & Surveys
Plus
Starts at $0 / monthly
- Everything in Free
- Scale up to 70M Events
- Custom events and formulas
- 20 Behavioral cohorts
- Alerts
- Heatmaps
- 2-year data retention
Growth
Custom / event-based
- Everything in Plus
- Advanced Behavioral Exploration
- Currency conversion
- Monitoring and Alerts
- 20K monthly session replays
- SSO & Project Permissions
Enterprise
Custom / event-based
- Everything in Growth
- Unlimited projects per portfolio
- Data Access Controls
- Unlimited Monitoring and Alerts
- 50K monthly session replays
- Advanced User Mgmt (incl RBAC)
