About Amplitude
Amplitude is the comprehensive product analytics platform for web and mobile. It serves product teams across digital-first companies to measure engagement, retention, and conversion, and to inform product strategy.

Key Features
Key capabilities include:
Product Analytics
Dig deeper into every click and metric to make smarter decisions with confidence.
Web Analytics
Find out firsthand what moves the needle and target optimization efforts.
AI-Powered Insights
AI agents provide continuous optimization recommendations and answers to user questions.
Real-Time Self-Serve Data
Access real-time data and self-serve dashboards to inform rapid decision-making.
Summary
Amplitude provides a unified, self-serve analytics stack for web and mobile that lets product teams quantify engagement, retention, and conversion and validate decisions with real-time data and insights. Its differentiation comes from combining in-depth analytics with AI-guided recommendations and continuous optimization, enabling faster, evidence-based product decisions.