- Starting price
- 1450 € /mo
- Pricing
- Free plan
- Website
- matomo.org
About Matomo Analytics
Matomo Analytics is a web and app analytics platform that emphasizes data ownership and privacy. It serves teams and organizations seeking accurate analytics with 100% data control, enabling insights without sharing data with third parties.
Key Features
For teams weighing privacy, ownership, and deployment flexibility, Matomo provides hands-on controls and clear data benefits:
Data Ownership & Privacy
You retain 100% ownership of analytics data and can see where it’s stored and processed; built-in consent management helps minimize data sharing and stay compliant.
Deployment & Data Residency
Choose On-Premise or secure cloud hosting to fit internal policies, with data residency options and APIs for extensions.
Accurate, Unsampled Data & Easy Setup
No sampling; tracks 100% of traffic with first-party tracking, raw data export, and a one-line JavaScript tag or connectors for WordPress, Google Tag Manager, and 100+ integrations.
User Insights & AI Traffic Tracking
See how users navigate, identify drop-offs, view funnels and heatmaps, and track AI traffic sources to separate human vs. AI visits.
Summary
Best for privacy-conscious product teams, marketing operations, and IT/security teams needing unsampled, first-party analytics with full data ownership.
Pricing
View pricingPlans and prices as listed on matomo.org as of Sep 24, 2026.
Community
Free / forever
- Unlimited users and hits
- Forum support
- Community plugins
- All base features
Business
1 450 € / per month
- Up to 20 users
- Up to 30M hits/month
- Email support (24/5, 12-hr response)
- All Team plugins plus
- Cohorts
- Multi-channel Attribution
- Activity Log
- Roll-up Reporting
- Advertising Conversion Export
- White Label
Enterprise
3 400 € / per month
- Up to 50 users
- Up to 100M hits/month
- Dedicated Customer Success
- Priority Email Support (24/5, 12-hr response)
- Onboarding Consultation
- All Business plugins plus
- A/B Testing
- SSO Authentication (SAML/LDAP)
- Crash Analytics
Team
275 € / per month
- Up to 4 users
- Up to 5M hits/month
- Email support (24/5, 12-hr response)
- Custom Reports
- Funnels
- Users Flow
- Media Analytics
- Heatmaps & Session Recording
- Form Analytics
- Search Engine Keywords
- WooCommerce
- SEO Web Vitals
VIP
Custom / pricing
- Custom limits for users and hits/month
- Dedicated Customer Success
- Priority Email support (24/5, 6-hr response)
- Tailored onboarding with dedicated project manager
- All Enterprise plugins plus
- Custom configurations
