About Mixpanel
Mixpanel is a product analytics platform for mobile, web, and other digital experiences. It helps product, growth, and engineering teams understand how users engage with their product and convert insights into action.
Key Features
Key capabilities enabling teams to turn insights into action include:
Funnel Analysis
Track user journeys to identify drop-offs and optimize onboarding across web and mobile.
Engagement & Retention Insights
See what keeps users active, measure cohorts, and forecast churn.
Event-Based Segmentation
Define key events, segment users, and analyze behaviors without SQL bottlenecks.
Collaborative Dashboards
Create shareable dashboards and grant access to teammates for aligned decision-making.
Summary
The platform centralizes user-behavior data and analytics across acquisition, engagement, and retention, enabling teams to move from insight to action with confidence and reduce reliance on SQL.
Pricing
View pricingFree
$0 / Free forever
- Capped at 1M monthly events
- Up to 5 saved reports
- 10K monthly session replays
Growth
Starts at $0 / Monthly/Annual (based on usage)
- 1M monthly events free
- $0.28 per 1K events after
- Unlimited reports
- 20K monthly session replays free
- Cohorts and more
Enterprise
Contact Sales / Varies
- Unlimited monthly events
- Advanced analytics
- Comprehensive data governance and security
- Premium support
Startup Program
1st year free / Annual
- For early-stage companies founded less than 5 years ago
- Up to $8M in total funding
- No other offers redeemed
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