- Starting price
- Free
- Pricing
- Free plan
- Website
- mixpanel.com
About Mixpanel
Mixpanel is a product analytics platform for mobile, web, and other digital experiences. It helps product, growth, and engineering teams understand how users engage with their product and convert insights into action.
Key Features
Teams rely on Mixpanel to map user journeys, quantify engagement, and forecast churn. The core work unfolds around funnels, cohort analysis, and event-based segmentation, with dashboards that teams can share across the organization:
Funnel Analysis
Track user journeys to identify drop-offs and optimize onboarding across web and mobile.
Engagement & Retention Insights
See what keeps users active, measure cohorts, and forecast churn.
Event-Based Segmentation
Define key events, segment users, and analyze behaviors without SQL bottlenecks.
Collaborative Dashboards
Create shareable dashboards and grant access to teammates for aligned decision-making.
Summary
Best for product managers, growth teams, and data engineers who analyze funnels, retention, and user events to drive product decisions.
Pricing
View pricingPlans and prices as listed on mixpanel.com as of Sep 24, 2026.
Free
$0 / free forever
- Unlimited seats
- Up to 1M events / month
- 10K session replays / month
- Up to 1k MEU / month for experiments
- Up to 10 active feature flags
- Funnels & retention analysis
Growth
Starts at $0 / monthly
- Up to 20M events / month
- Up to 500K session replays / month
- 5k MEU / month included
- Up to 50 active feature flags
- Unlimited saved cohorts, metrics, & reports
- Custom & borrowed properties
- Up to 5 alerts
Enterprise
Let’s chat / custom
- Up to 1T events / month
- Custom session replay volumes
- Custom experiment & feature flag volumes
- Unlimited alerts & anomaly detection
- Data verification and quality monitoring
- Root cause analysis
- Metric Trees
- Custom data and replay retention policy
- Dedicated success team & priority support
