Plausible Analytics
FeaturedSimple and privacy-friendly Google Analytics alternative
About Plausible Analytics
Plausible Analytics is a lightweight, privacy-friendly web analytics platform designed for websites seeking simple, actionable insights. It serves site owners and teams who want easy-to-understand metrics, fast page loads, and strong privacy compliance without cookies.
Key Features
Key capabilities for privacy-conscious sites include core data collection and reporting features:
Automatic scroll depth tracking
Plausible automatically tracks scroll depth (1-100%) for all pages—no complex setup or tag managers needed; you can set up scroll depth goals (codeless).
Track AI traffic accurately
Identify traffic from AI tools (ChatGPT, Perplexity, DeepSeek, etc.) and see pages and conversions associated with AI-driven visits.
Track SEO performance
Connect Google Search Console to view search terms driving Google traffic and analyze organic conversions within the Plausible dashboard.
Track ad performance and campaigns
Monitor paid campaigns and other campaigns, measure conversions and attribution within Plausible.
Summary
The core value for target users lies in a privacy-first analytics solution that delivers clear, actionable insights without cookies, enabling monitoring of traffic, conversions, and campaigns with fast page loads and straightforward dashboards.
