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Simple and privacy-friendly Google Analytics alternative

About Plausible Analytics

Plausible Analytics is a lightweight, privacy-friendly web analytics platform designed for websites that want simple, actionable insights. It serves site owners and teams seeking easy-to-understand metrics, fast page loads, and strong privacy compliance without cookies.

Plausible Analytics screenshot

Key Features

For privacy-conscious sites, Plausible offers a lightweight analytics experience with clear, cookie-free metrics and fast page loads. It helps teams monitor traffic, conversions, and campaigns through a straightforward dashboard:

Automatic Scroll Depth Tracking

Plausible automatically tracks scroll depth (1-100%) for all pages—no complex setup or tag managers needed; you can set up scroll depth goals (codeless).

AI Traffic Tracking

Identify traffic from AI tools (ChatGPT, Perplexity, DeepSeek, etc.) and see pages and conversions associated with AI-driven visits.

SEO Performance Tracking

Connect Google Search Console to view search terms driving Google traffic within Plausible dashboard and analyze organic conversions.

Ad Campaign Tracking

Monitor paid campaigns and attribute conversions within Plausible.

Summary

Best for privacy-minded websites, small to mid-size teams, and marketing or product squads tracking campaigns and UX metrics.

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