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The modern analytics platform for effortless insights

About Umami

Umami is a modern analytics platform that simplifies website data collection and analysis for growth-focused teams. It serves marketing, product, and operations teams who want clear, privacy-conscious insights into traffic, user behavior, and conversion paths to drive growth.

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Key Features

Umami collects and analyzes website data to reveal traffic patterns, visitor details, and on-site events. It helps teams understand what drives engagement and how conversions happen, for sites of any size:

Traffic analysis

Get insights into your traffic so you can grow.

Visitor analysis

Get detailed breakdowns about your visitors including where they are located and what device they used.

Custom events

Track more than just pageviews. Capture any event on your website like button clicks and form entries.

Realtime data

Get a realtime view of your current website traffic. See the exact pages where your visitors are landing.

Summary

Best for growth-focused marketing, product, and operations teams needing privacy-conscious analytics that can be self-hosted or cloud-based.

Hobby

$0 / month

  • 100K events per month
  • Up to 3 websites
  • 6 month data retention
  • Community support

Pro

$20 / month

  • Everything in Hobby, plus:
  • 1 million events per month
  • $0.00002 per additional event
  • Unlimited websites
  • Unlimited team members
  • 5 year data retention
  • Email support

Enterprise

Contact us

  • Everything in Pro, plus:
  • Custom pricing
  • Custom data retention
  • Uptime SLA
  • Enterprise support

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