- Starting price
- $20/mo
- Pricing
- Free plan
- Website
- umami.is
About Umami
Umami is a modern analytics platform that simplifies website data collection and analysis for growth-focused teams. It serves marketing, product, and operations teams who want clear, privacy-conscious insights into traffic, user behavior, and conversion paths to drive growth.
Key Features
Umami collects and analyzes website data to reveal traffic patterns, visitor details, and on-site events. It helps teams understand what drives engagement and how conversions happen, for sites of any size:
Traffic analysis
Get insights into your traffic so you can grow.
Visitor analysis
Get detailed breakdowns about your visitors including where they are located and what device they used.
Custom events
Track more than just pageviews. Capture any event on your website like button clicks and form entries.
Realtime data
Get a realtime view of your current website traffic. See the exact pages where your visitors are landing.
Summary
Best for growth-focused marketing, product, and operations teams needing privacy-conscious analytics that can be self-hosted or cloud-based.
Pricing
View pricingPlans and prices as listed on umami.is as of Sep 24, 2026.
Hobby
$0 / month
- Up to 100K events per month
- 1 website
- 6 month data retention
- Community support
Pro
$20 / month
- Everything in Hobby, plus:
- 1 million events per month included
- $0.00003 per additional event
- Up to 20 websites
- Up to 10 team members
- 2 year data retention
- API access
- MCP access
- Email support
Business
$200 / month
- Everything in Pro, plus:
- 10 million events per month included
- $0.00002 per additional event
- Unlimited websites
- Unlimited team members
- 5 year data retention
- Session replays
- Heatmaps
- White-labeling
- Streaming API
- Email and chat support
Enterprise
Custom
- Everything in Business, plus:
- Single sign on (SAML SSO)
- Onboarding support
- Uptime SLA
- Custom pricing
- Custom data retention
- Invoice billing
- Enterprise support
