About Craft
Craft is an end-to-end product management platform that helps teams build intuitive roadmaps, prioritize features, and connect work with development while incorporating customer feedback. It serves product managers, engineers, designers, and stakeholders who need a structured, evidence-based approach to decision making and product storytelling.
Key Features
Core capabilities for product teams include the following features:
Roadmapping
Create visual roadmaps with multiple views that align work to strategy and timelines.
Prioritization
Score and rank ideas using built-in criteria to guide what to build next.
Dev-Delivery Alignment
Link roadmap items to development tasks and sprints to maintain traceability.
Customer Feedback & Insights
Collect and associate feedback from multiple channels with ideas and priorities.
Summary
For product teams, the platform reduces handoffs and increases cross-functional visibility by bringing planning, delivery, and feedback into a single system. This enables faster, more informed decisions and clearer communication of roadmap progress to stakeholders.
Pricing
View pricingStarter
$24 / monthly
- Unlimited Contributors For Free
- Single workspace
- Craft roadmaps
- Backlog management & prioritization
- Backlog import
- Development tool integration with a 2-way sync
- Up to 3 workspace views
- Up to 3 personal views
- Up to 5 custom fields
- Workflow management
- Guru templates
- Guru views
Pro
$99 / monthly
- Everything in Starter
- Unlimited Contributors For Free
- Unlimited workspaces
- Unlimited development tools integrations with 2-way sync
- Unlimited custom fields
- Unlimited Guru views
- Unlimited saved views
- Unlimited prioritization frameworks
- Manage dependencies
- Design tools integrations
- LiveShare
- Automated progress tracking
Enterprise
Custom billed / annually
- Everything in Pro
- Unlimited Contributors For Free
- On-premise Jira and Azure DevOps integrations
- Product portfolio management
- Multi-level OKRs
- Portfolio roadmaps
- Portfolio custom fields
- Cross product line dependencies management
- Automation rules
- Initiatives planning & prioritization
- Progress Dashboards
- Multiple feedback forms
- SSO
- Enterprise level security and privacy: audit logs, SAML, IP address whitelisting
- Public API
- Salesforce Integration
- Slack Integration
- Microsoft Teams Integration
- Success & Support
- Personalized onboarding support
- Dedicated customer success manager
- Bespoke onboarding and training sessions
- First priority support
