- Starting price
- $9user / month
- Website
- aha.io
About Aha
Aha is a product management platform that combines roadmaps, discovery, ideas, whiteboards, knowledge, and collaboration tools. It serves product managers, teams, and executives who need to capture customer insights and translate them into strategic roadmaps and delivered products.
Key Features
Product managers and cross-functional teams use Aha to connect customer insights to strategy and delivery, with an integrated AI assistant and structured planning:
AI Assistant for Product Development
Built-in AI helps brainstorm ideas, prioritize features, and forecast delivery timelines within your product workflows.
Visual Roadmaps
Create and share visual roadmaps that align strategy with delivery and help stakeholders prioritize features.
Discovery & Insights
Centralize customer interviews and learnings and link insights to roadmap plans.
Idea & Feedback Management
Capture, track, and prioritize user requests and voting trends to inform roadmaps and outcomes.
Summary
Best for product managers, engineering and design teams, and executives who translate customer feedback into roadmaps and delivery plans.
Pricing
View pricingPlans and prices as listed on aha.io as of Sep 24, 2026.
Aha! Whiteboards
$9 / user / month
- Brainstorm concepts and refine early plans
- Collaborate with guests at no cost
- Choose from 100 expert templates
- Generate wireframes with the AI assistant
- Drive alignment with voting tools
- Integrate with Aha! Roadmaps, Jira, and ADO
Aha! Develop
$9 / user / month
- Align technical work to the product roadmap
- Choose a scrum, kanban, or SAFe® approach
- Define user stories with the AI assistant
- Estimate work in story points or time
- Plan sprints and manage capacity
- Track risks and report on agile metrics
- Integrate with GitHub, Azure Pipelines, and 35+ other tools
Aha! Teamwork
$9 / user / month
- Align daily tasks with strategic plans
- Choose an agile way to work
- Define and prioritize tasks
- Manage team capacity
- Track risks and analyze team productivity
- Accelerate tasks with the AI assistant
- Integrate with 35+ design and delivery tools
Aha! Knowledge
$18 / user / month
- Centralize product documentation
- Publish multiple knowledge bases
- Choose from 100+ templates
- Draft documents with the AI assistant
- Co-create content in real time
- Import existing documentation
Aha! Discovery
$39 / user / month
- Create unlimited studies
- Conduct unlimited interviews
- Build a research participant database
- Automate interview scheduling
- Analyze meeting transcripts with the AI assistant
- Connect insights to the roadmap
Aha! Ideas
$39 / user / month
- Capture feedback via ideas portals
- Streamline your idea review process
- Integrate with Salesforce and Zendesk
- Prioritize ideas by potential revenue
- Analyze feedback themes with the AI assistant
- Launch polls and collect in-app requests
Aha! Roadmaps
$59 / user / month
- Link strategy to all product work
- Capture feedback via ideas portals
- Brainstorm with virtual whiteboards
- Prioritize features with a scorecard
- Manage release plans and dependencies
- Create and share beautiful roadmaps
- Enhance work with the AI assistant
- Integrate with Jira, Azure DevOps, and 40+ other tools
Aha! Builder
$59 / user / month
- Build prototypes and applications
- Define vision, goals, and personas
- Code with Elle (AI assistant)
- Use a built-in database
- Apply your own design system
- Deploy with enterprise-grade hosting
- Meet enterprise governance standards
- Collect user feedback
- Integrate with Aha! Roadmaps
