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Go to market with unique data—and the ability to act on it

About Clay

Clay is a SaaS platform that helps teams turn unique data into timely GTM actions. It serves GTM teams of all sizes by combining AI agents, data enrichment, and intent signals to accelerate outreach and execution.

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Key Features

For GTM teams, Clay unifies data, signals, and automation to move from insight to action. The core workflow combines AI-driven triggers, data enrichment, and intent signals to shape timely outreach across channels:

AI Agents

Automate trigger-driven workflows and decisioning using embedded AI agents that react to events and drive downstream actions.

Data Enrichment

Ingest and enrich data from multiple sources to improve targeting and personalization.

Intent Data Integration

Use signals to prioritize and tailor outreach and actions across channels.

Action Orchestration

Turn insights into timely GTM actions with automated execution across tools.

Summary

Best for marketing, sales, and revenue-operations teams executing trigger-driven campaigns with enriched data and multi-channel outreach.

Free

$0 / mo

  • 1,200 credits/year
  • Unlimited users
  • Up to 100/search
  • Exporting
  • AI / Claygent
  • Rollover credits

Starter

$134 / mo

  • 24K credits/year
  • Unlimited users
  • Up to 2,000/search
  • Exporting
  • AI / Claygent
  • Rollover credits
  • Use your own API key

Explorer

$314 / mo

  • 120K credits/year
  • Unlimited users
  • Up to 10,000/search
  • Exporting
  • AI / Claygent
  • Rollover credits
  • Use your own API key
  • Integrate with any HTTP API
  • Webhooks
  • Email sequencing integrations

Pro

$720 / mo

  • 600K credits/year
  • Unlimited users
  • Up to 25,000/search
  • Exporting
  • AI / Claygent
  • Rollover credits
  • Use your own API key
  • Integrate with any HTTP API
  • Webhooks
  • Email sequencing integrations
  • CRM integrations

Enterprise

Custom credits / N/A

  • Best for large teams with high volume
  • All pro features
  • Unlimited rows (API)
  • Custom automation templates
  • Sources sync hourly
  • 40 action columns per table
  • AI prompting support
  • Snowflake
  • Dedicated Slack support
  • Credit reporting analytics
  • Private Clay recipes

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