About Clay
Clay is a SaaS platform that helps teams turn unique data into timely GTM actions. It serves GTM teams of all sizes by combining AI agents, data enrichment, and intent signals to accelerate outreach and execution.

Key Features
For GTM teams, Clay unifies data, signals, and automation to move from insight to action. The core workflow combines AI-driven triggers, data enrichment, and intent signals to shape timely outreach across channels:
AI Agents
Automate trigger-driven workflows and decisioning using embedded AI agents that react to events and drive downstream actions.
Data Enrichment
Ingest and enrich data from multiple sources to improve targeting and personalization.
Intent Data Integration
Use signals to prioritize and tailor outreach and actions across channels.
Action Orchestration
Turn insights into timely GTM actions with automated execution across tools.
Summary
Best for marketing, sales, and revenue-operations teams executing trigger-driven campaigns with enriched data and multi-channel outreach.
Pricing
View pricingFree
$0 / mo
- 1,200 credits/year
- Unlimited users
- Up to 100/search
- Exporting
- AI / Claygent
- Rollover credits
Starter
$134 / mo
- 24K credits/year
- Unlimited users
- Up to 2,000/search
- Exporting
- AI / Claygent
- Rollover credits
- Use your own API key
Explorer
$314 / mo
- 120K credits/year
- Unlimited users
- Up to 10,000/search
- Exporting
- AI / Claygent
- Rollover credits
- Use your own API key
- Integrate with any HTTP API
- Webhooks
- Email sequencing integrations
Pro
$720 / mo
- 600K credits/year
- Unlimited users
- Up to 25,000/search
- Exporting
- AI / Claygent
- Rollover credits
- Use your own API key
- Integrate with any HTTP API
- Webhooks
- Email sequencing integrations
- CRM integrations
Enterprise
Custom credits / N/A
- Best for large teams with high volume
- All pro features
- Unlimited rows (API)
- Custom automation templates
- Sources sync hourly
- 40 action columns per table
- AI prompting support
- Snowflake
- Dedicated Slack support
- Credit reporting analytics
- Private Clay recipes