About Customer.io
Customer.io is an AI-powered customer engagement platform that uses first-party data to personalize messages across channels. Built for marketing, product, and operations teams at 9,000+ brands, it helps coordinate lifecycle campaigns and drive measurable outcomes.
Key Features
When teams analyze what moves customers and plan journeys, the platform focuses on audience definition, journey orchestration, and performance feedback:
Audiences & Segmentation
Define audiences from your first-party data using behavioral events and profile attributes to trigger messages.
Journeys & Orchestration
Create multi-step, time- and event-based journeys with branching logic to tailor paths through your lifecycle.
Personalization & AI
Leverage AI-powered personalization to adapt content based on individual signals and past interactions.
Analytics & Testing
Measure delivery, engagement, and conversion, run A/B tests, and compare campaign performance over time.
Summary
Best for marketing teams, product teams, and growth/retention ops teams.
Pricing
View pricingEssentials
$100 / per month
- 5k profiles (people + objects)
- 1 million emails per month
- 2 object types
- Email and community support
- Ad audience sync
- Visual workflow builder
- Basic data integrations
Premium
$1,000 / per month
- Everything in Essentials, plus:
- Custom profile volume & pricing
- Custom email volume & pricing
- 10 object types
- Premium chat & email support
- 90-day onboarding support
- HIPAA Compliance*
- Premium data integrations
Enterprise
Contact for pricing / Let's talk
- Everything in Premium, plus:
- Our best pricing on profile & email volume
- Priority technical support
- Migration support*
- Dedicated Customer Success Manager*
- Dedicated hardware
- Audit logging & data governance
- Dedicated Technical Implementation Specialist*
- Shared Slack channel*
