- Starting price
- $8.5/mo
- Website
- clevertap.com
About CleverTap
CleverTap is an all-in-one customer engagement platform that helps brands send personalized messages and run automated campaigns across channels. It’s built for marketers, product teams, and operations to lift customer lifetime value by delivering timely, relevant interactions.
Key Features
For teams wrestling with delivering individualized experiences at scale, CleverTap combines targeted segmentation, automated workflows, and AI-assisted messaging to influence the customer journey across touchpoints:
1:1 Personalization
Delivers messages tailored to individuals based on behavior and data across email, push, in-app, and web.
Automated Campaigns
Build multi-step flows triggered by events with timing controls, branching, and A/B tests.
Autonomous AI Agents for Engagement
AI agents automate routine interactions, optimize subject lines and copy, and adapt responses in real time to improve outcomes.
Omnichannel Messaging & Analytics
Orchestrates messages across email, push, in-app, SMS, and web with a shared reporting view to track engagement and retention.
Summary
Best for growth-focused marketing teams, product and onboarding teams, and customer success teams driving retention.
Pricing
View pricingPlans and prices as listed on clevertap.com as of Aug 31, 2026.
Core
$8.5 / month
- 600+ Promotional CleverAI™ Tokens included
- Starter CleverAI™ tokens included
- On-brand content creation
- Omnichannel engagement
- Real-time behavioral segmentation
- Built-in experimentation and analytics
Pro
$85 / month
- 3000+ Promotional CleverAI™ Tokens included
- Starter CleverAI™ tokens included
- Automated segmentation
- In-depth insights
- Send time and channel optimization
- Personalization across touchpoints
Ultimate
Contact for pricing / custom
- 6000+ Promotional CleverAI™ Tokens included
- Starter CleverAI™ tokens included
- AI-powered journey automation
- Predictive segments with explainability
- Real-time, 1:1 recommendations
- Up to 10 years of data retention
