About CleverTap
CleverTap is an all-in-one customer engagement platform that helps brands send personalized messages and run automated campaigns across channels. It’s built for marketers, product teams, and operations to lift customer lifetime value by delivering timely, relevant interactions.
Key Features
For teams wrestling with delivering individualized experiences at scale, CleverTap combines targeted segmentation, automated workflows, and AI-assisted messaging to influence the customer journey across touchpoints:
1:1 Personalization
Delivers messages tailored to individuals based on behavior and data across email, push, in-app, and web.
Automated Campaigns
Build multi-step flows triggered by events with timing controls, branching, and A/B tests.
Autonomous AI Agents for Engagement
AI agents automate routine interactions, optimize subject lines and copy, and adapt responses in real time to improve outcomes.
Omnichannel Messaging & Analytics
Orchestrates messages across email, push, in-app, SMS, and web with a shared reporting view to track engagement and retention.
Summary
Best for growth-focused marketing teams, product and onboarding teams, and customer success teams driving retention.
