About ActiveCampaign
ActiveCampaign is an autonomous marketing platform that blends email, SMS, WhatsApp, and other channels to automate marketing at scale. It serves businesses seeking AI-assisted marketing operations, helping teams reduce busywork while improving campaign outcomes.
Key Features
In practice, teams use it to orchestrate multi-channel campaigns and harness AI-driven workflows to cut busywork while keeping control:
Personalized email marketing
Build complex email flows or send your best newsletters; automation adapts to your goals.
WhatsApp automation
Engage customers on WhatsApp with conversational-style flows rather than batch campaigns.
Powerful SMS messaging
Create always-on SMS campaigns that deliver personalized messages in seconds and drive action.
AI-driven insights
Analyze audience data and campaign results to surface segments, optimize paths, and reduce manual work.
Summary
Best for growing marketing teams, e-commerce operators managing lifecycle campaigns, and cross-functional ops teams coordinating multi-channel programs.
Pricing
View pricingEnterprise
-- / Billed annually
- Active Intelligence
- Marketing automation
- Email Marketing
- Premium segmentation
- Unlimited automation actions
- Premium CRM & ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- Custom objects
- Single Sign-On (SSO)
- Dedicated account team
- 5 users
Pro
-- / Billed annually
- Active Intelligence
- Marketing automation
- Email Marketing
- Advanced segmentation
- Unlimited automation actions
- Standard CRM & premium ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- 3 users
Plus
-- / Billed annually
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Standard segmentation
- Unlimited automation actions
- Standard CRM & ecommerce integrations
- Landing pages
- 1 user
Starter
-- / Billed annually
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Limited segmentation
- 5 actions per automation
- Standard CRM & ecommerce integrations
- 1 user
Premium
-- / Billed annually
- Shared team inbox
- Broadcast and automated messaging
- Advanced flows
- Team assignments
- Dedicated account team
- Up to 5 lines
- 8 users
Advanced
-- / Billed annually
- Shared team inbox
- Broadcast and automated messaging
- Advanced flows
- Team assignments
- Up to 5 lines
- 5 users
Core
-- / Billed annually
- Shared team inbox
- Broadcast and automated messaging
- Up to 2 lines
- 3 users
