Buffer

Simpler social media tools for authentic engagement

About Buffer

Buffer is a social media management tool for planning, publishing, and engaging across multiple platforms. It’s designed for solo creators, teams, and small businesses who want a structured, collaborative workflow to maintain authentic engagement.

Buffer screenshot

Key Features

Buffer helps teams coordinate across channels, from ideas to engagement. Its core workflows cover publishing, creation, collaboration, and engagement across 11 platforms:

Publish

Schedule content across 11 platforms, with auto-publish or notification options, and view all posts in a calendar or queue.

Create

Import content from Canva, Dropbox, Google, and more; visually organize ideas into groups; AI Assistant helps generate ideas.

Collaborate

Invite unlimited collaborators, assign roles and permissions, and keep drafts and notes synchronized.

Engage

Triage and respond to comments on Facebook and Instagram from a single dashboard.

Summary

Best for social media teams, content creators, and small to mid-sized businesses.

Pricing

Free

$0 / forever

10 scheduled posts per channel - refill anytime
100 ideas
1 user account
AI Assistant
Basic analytics
Community inbox
World-class customer support

Essentials

$5 / monthly

Unlimited scheduled posts per channel
Unlimited ideas
1 user account
AI Assistant
Advanced analytics
Community inbox
Hashtag manager
First comment scheduling
World-class customer support

Essentials

$60 / yearly

Unlimited scheduled posts per channel
Unlimited ideas
1 user account
AI Assistant
Advanced analytics
Community inbox
Hashtag manager
First comment scheduling
World-class customer support

Team

$10 / monthly

Unlimited scheduled posts per channel
Unlimited ideas
Unlimited user accounts
AI Assistant
Advanced analytics
Community inbox
Hashtag manager
First comment scheduling
Access levels
Content approval workflows
World-class customer support

Team

$120 / yearly

Unlimited scheduled posts per channel
Unlimited ideas
Unlimited user accounts
AI Assistant
Advanced analytics
Community inbox
Hashtag manager
First comment scheduling
Access levels
Content approval workflows
World-class customer support

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