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Analyze, manage and grow your digital presence

About Metricool

Metricool is a digital Swiss Army Knife for social media marketers, providing a one-stop platform for social media and online ad management. It serves professionals, agencies and brands to analyze metrics, plan content, manage campaigns, and grow their digital presence.

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Key Features

This platform consolidates core capabilities for efficient social media and ad management:

Content Scheduling

Schedule month’s worth of content, select the best hours and hashtags

Approval and Collaboration

Approve scheduled content and coordinate with teammates or clients

Analytics and Reporting

Measure results with intuitive graphs and create visual reports in minutes

Engagement Management

Reply to comments from one place

Summary

The primary value for social media teams and agencies is a single, integrated platform that covers planning, publishing, engagement, and analytics, reducing manual handoffs and enabling data-driven optimization across channels.

Free

€0/month / monthly

  • Manage 1 brand
  • Manage all your brands’ social networks (except LinkedIn and Twitter)
  • Schedule up to 20 posts per month
  • Analyze 5 competitor profiles
  • Access 30 days of analytics
  • AI social media assistant

Starter

From €14/month / monthly

  • Manage up to 10 brands
  • Unlimited content publishing*
  • Analyze up to 100 competitors
  • Access to Twitter/X add-on***
  • LinkedIn connection
  • PDF and PPT reports
  • Multiple link-in-bio
  • Analytics with unlimited history
  • Google Drive and Canva integration

Advanced

From €39/month / monthly

  • Manage up to 50 brands
  • Team and client management
  • Role management
  • Post approval system
  • Full Twitter/X analytics***
  • Customizable report templates
  • Looker Studio connector
  • Metricool API (Zapier, Make, and MCP)

Custom

Let’s talk! / custom

  • Custom number of brands
  • Metricool integration in your business
  • White Label
  • Dedicated account manager
  • Custom AI assistant credits

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