- Starting price
- From $20/mo
- Pricing
- Free plan
- Website
- metricool.com
About Metricool
Metricool is a central platform for social media planning, publishing, ads management, and analytics. It serves professionals, agencies, and brands looking to analyze performance, schedule content, manage campaigns, and grow their online presence.
Key Features
For teams juggling content calendars, approvals, and reporting across channels, these features matter in day-to-day workflows:
Content Scheduling
Schedule a month’s worth of content across networks, pick optimal times, and apply relevant hashtags.
Approval and Collaboration
Review, approve scheduled posts, and coordinate with teammates or clients.
Analytics and Reporting
Track results with charts and export visual reports in minutes.
Engagement Management
Manage comments and replies from a single inbox.
Summary
Best for social media teams, small-to-mid sized agencies, and brands running multi-channel campaigns.
Pricing
View pricingPlans and prices as listed on metricool.com as of Sep 24, 2026.
Free
$0 / monthly
- Manage 1 brand
- Manage all your brands’ social networks (except LinkedIn and Twitter)
- Schedule up to 20 posts per month
- Analyze 5 competitor profiles
- Access 30 days of analytics
- AI social media assistant
- Metricool MCP
Starter
From $20 / monthly
- Includes everything in the FREE plan, plus
- Manage up to 10 brands
- Unlimited content publishing
- Analyze up to 100 competitors
- Access to the X add-on
- Access to the Advanced Analytics add-on
- LinkedIn connection
- Limited access to Campaign Dashboards and Metricool Studio
- PDF and PPT reports
- Multiple link-in-bio
- Analytics with unlimited history
- Access to Flows
- Google Drive and Canva integration
Advanced
From $53 / monthly
- Includes everything in FREE and STARTER plans, plus
- Manage up to 50 brands
- Team and client management
- Role management
- Post approval system
- Complete Twitter/X analytics
- Customizable report templates
- Looker Studio connector
- Metricool API (Zapier, Make, and MCP)
Custom
Let’s talk! / custom
- Includes everything in FREE, STARTER, and ADVANCED plans, plus
- Custom number of brands
- Metricool integration in your business
- White Label
- Dedicated account manager
- Custom AI assistant credits
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