About Hootsuite
Hootsuite is a social media marketing and management dashboard built for teams and brands. It unifies planning, publishing, listening, and measuring across networks to drive business impact.
Key Features
In practice, it helps teams coordinate social activity from drafting content to monitoring conversations, with real-time context that informs what to post next:
Publishing & Scheduling
Schedule and publish posts across networks from a single dashboard, bulk scheduling, and instantly generate captions and visuals while visualizing the content calendar.
AI-powered Strategy & Insights
Access a social-first AI assistant for personalized strategy guidance, sentiment analysis, and trend anticipation to shape content and engagement.
Analytics & Reporting
Track hundreds of metrics, build custom reports and templates, benchmark against competitors, and export paid and organic performance insights.
Engagement & Social Inbox
Manage DMs and comments from a unified inbox, with saved replies, automation, and team collaboration features like message routing and assignments.
Summary
Best for marketing teams, social media managers, and brand/communications teams seeking a coordinated workflow to plan, publish, listen, and measure social activity.
Pricing
View pricingStandard
$99 / per month per user/mo
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
- AI assistant with image and caption generator
- Canva and Adobe Express templates
- One inbox for all social accounts
- DM automations
- Search the past 7 days for brand and competitor mentions
- Analyze brand and competitor sentiment
- Benchmark against 5 competitors
- Assign DMs to teammates
Advanced
$249 / per month per user/mo
- Everything in Standard, PLUS
- Unlimited social accounts
- Customizable analytics reports and templates
- Saved message replies and auto-responses
- Team approval workflows
- Bulk schedule up to 350 posts at once
- Auto-route and tag messages
- Benchmark against 20 competitors
- Export, email, and schedule reports
- Inbox reporting and analytics
- Search the past 30 days for brand and competitor mentions
- Outbound post tagging and reporting
- Custom user access permissions
Enterprise
Custom / Contact for pricing
- Everything in Advanced, PLUS
- A fully customized plan to maximize your investment
- Add as many users as you need
- Exclusive access to our most powerful tools
- Enterprise customer support
- Single sign-on (SSO)
- Employee Advocacy (Amplify)
- Listening powered by Talkwalker
- Advanced Analytics
- Advanced Inbox
- Generative AI Chatbot
- Review Management
- Premier Services
- Social Selling
- Salesforce integration
- Compliance integration (Proofpoint)
