- Starting price
- $99/mo
- Website
- hootsuite.com
About Hootsuite
Hootsuite is a social media marketing and management dashboard built for teams and brands. It unifies planning, publishing, listening, and measuring across networks to drive business impact.
Key Features
In practice, it helps teams coordinate social activity from drafting content to monitoring conversations, with real-time context that informs what to post next:
Publishing & Scheduling
Schedule and publish posts across networks from a single dashboard, bulk scheduling, and instantly generate captions and visuals while visualizing the content calendar.
AI-powered Strategy & Insights
Access a social-first AI assistant for personalized strategy guidance, sentiment analysis, and trend anticipation to shape content and engagement.
Analytics & Reporting
Track hundreds of metrics, build custom reports and templates, benchmark against competitors, and export paid and organic performance insights.
Engagement & Social Inbox
Manage DMs and comments from a unified inbox, with saved replies, automation, and team collaboration features like message routing and assignments.
Summary
Best for marketing teams, social media managers, and brand/communications teams seeking a coordinated workflow to plan, publish, listen, and measure social activity.
Pricing
View pricingPlans and prices as listed on hootsuite.com as of Sep 24, 2026.
Standard
$99 / monthly
- Manage up to 10 social media accounts from one calendar
- Schedule unlimited social posts
- Generate posts and images with AI
- Respond to messages from one inbox
- Monitor your brand and competitors
Professional
$199 / monthly
- Manage unlimited social accounts
- Automate repetitive work
- Forecast social trends up to 90 days ahead
- Build custom performance reports
Advanced
$399 / monthly
- Streamline approvals and co-work across teams
- Review and approve content with your team
- Assign and auto-route messages to the right team members
- Coordinate content and customer care
- Measure team performance and efficiency
Enterprise
Custom / Contact for pricing
- Prove the impact of social with advanced analytics
- Uncover trends across social, digital, and AI with advanced listening
- Secure access with single sign-on (SSO)
- Stay compliant with custom compliance solutions
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