- Starting price
- $11.05/mo
- Pricing
- Free plan
- Website
- mailchimp.com
About Mailchimp
Mailchimp is an email and SMS marketing platform built for ecommerce retailers, small businesses, and nonprofits. It blends real-time customer data with AI-powered tools to help teams reach audiences, run automations, and grow revenue, with a free starter tier.
Key Features
For teams managing growth across ecommerce, small business, and nonprofit contexts, Mailchimp’s features map to common marketing needs:
Automations
Always-on workflows triggered by customer actions and data to move people along the journey.
AI-powered personalization
Tailor messages and offers in real time based on audience signals.
Marketing analytics
Clear dashboards and reports that show performance and guide decisions.
Email & SMS campaigns
Create, schedule, and manage messages across email and text to engage audiences.
Summary
Best for marketing teams in ecommerce, small business, and nonprofit contexts aiming to grow audiences and nurture customer relationships.
Pricing
View pricingPlans and prices as listed on mailchimp.com as of Aug 31, 2026.
Free
$0 / per month
- Includes 1 seat
- 1 audience with a maximum of 250 contacts
- up to 500 sends per month (250 max per day)
Essentials
$11.05 / per month
- Best for small businesses starting their email marketing
- Essential features for effective email campaigns
- Includes up to 500 contacts
Essentials (Annual)
$13 / per month
- Best for small businesses starting their email marketing
- Essential features for effective email campaigns
- Includes up to 500 contacts
Standard
$17 / per month
- Includes 500 contacts
- 12 times your maximum contact count for email sends
- Enhanced automations
- Custom-coded email templates
- Personalized onboarding
Standard (Annual)
$20 / per month
- Includes 500 contacts
- 12 times your maximum contact count for email sends
- Enhanced automations
- Custom-coded email templates
- Personalized onboarding
Premium
$297.50 / per month
- Unlimited contacts
- Advanced features for large teams
- 15 times your maximum contact count for email sends
- Priority support
Premium (Annual)
$350 / per month
- Unlimited contacts
- Advanced features for large teams
- 15 times your maximum contact count for email sends
- Priority support
