About Userlist
Userlist is an all-in-one email marketing platform designed for growing SaaS companies. It enables behavior-based campaigns to onboard and engage users, delivering messages via email or in-app channels to reach users at the moments that matter.
Key Features
Key capabilities for behavior-based campaigns include:
Dynamic segments
Build and update audience groups from user actions and properties to target messages precisely.
Conversion goals
Define target actions and measure progress within journeys to assess campaign impact.
A/B testing
Run experiments on subject lines, content, timing, and flows to compare performance.
Company-level workflows
Orchestrate multi-user journeys across organizations, aligning messages with lifecycle stages and company data.
Summary
For growth-minded SaaS teams, the platform enables targeted messaging across email and in-app channels, driven by user and company data to support onboarding, activation, and retention. Differentiators include a flexible data model to capture user–company relationships, visual workflows for lifecycle campaigns, and built-in analytics to measure conversions across segments.
