- Starting price
- $39/mo
- Website
- www.drip.com
About Drip
Drip is an email marketing automation platform designed for B2C brands to automate personalized campaigns that drive revenue growth through workflows, deliverability, and onsite popups. It serves marketing teams at consumer-focused businesses seeking scalable, data-driven email programs.
Key Features
To support B2C email programs, Drip blends lifecycle automation with real-time personalization, helping teams craft behavior-driven campaigns and targeted messages:
Automated Workflows
Build multi-step, trigger-based journeys that run automatically based on customer actions and data.
Personalization & Segmentation
Use customer data to tailor content and offers, segment audiences, and deploy dynamic content.
Onsite Popups & Lead Capture
Deploy onsite forms and popups to capture leads, grow lists, and trigger timely messages.
Data Sync with Order Data
Sync order and behavioral data to power personalized emails and product recommendations.
Summary
Best for marketing teams at consumer brands, ecommerce stores, and DTC startups looking to scale lifecycle email programs.
Pricing
View pricingPlans and prices as listed on drip.com as of Sep 24, 2026.
Basic Plan
$39 / monthly
- 1-2,500 people
- Unlimited email sends
- Drip MCP connection
- Email support
- Chat and email support
- Dynamic segments
- Onsite campaigns
- Up to 50 workflows
- Unlimited sub-accounts
- Open API access
- Free migration
- Personalized onboarding
