About Clarity
Clarity is a free analytics tool that captures how real users interact with your site. It serves website owners and product teams seeking quick, evidence-based UX and conversion insights to improve usability and funnel performance.
Key Features
For teams optimizing digital experiences, Clarity helps you understand actual user behavior and where to focus UX work, using a lightweight, no-cost setup:
Heatmaps
Generate automatically for all pages to see where users click, what they ignore, and how far they scroll.
Session Recordings
Replay real user sessions to observe interactions and identify friction points.
Insights
Provide data-driven observations and trends to inform UX and content decisions.
Google Analytics integration
Connects Clarity data with GA to enrich reports and workflows.
Summary
Best for product and UX teams, marketing teams, and site owners looking to understand real user behavior and optimize conversions.
Pricing
View pricingFree Forever
0 / Lifetime
- Unlimited heatmaps
- Unlimited websites
- Unlimited team members
- Always-on recordings
- Instantaneous click, scroll, area, and conversion heatmaps
- Rage click and dead click insights
- Rich segmentation with 40+ filters
- Copilot and session insights
- Copilot and group sessions summarization
- Copilot and heatmaps summarization
- Smart events
- Easy integration with Google Analytics
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