Marketing automation for any business
Marketing AutomationPaid plans
- Personalized email marketing
- WhatsApp automation
- Powerful SMS messaging
Best Braze Alternatives in 2026
24 similar tools you can use instead of Braze, with pricing and key features.
Braze
Customer Engagement Platform
Customer EngagementPaid plans
- Cross-Channel Orchestration
- AI-Powered Decisioning
- Real-Time Personalization
- Journey Analytics & Experimentation
Braze alternatives
Marketing Automation Software
Marketing Automation
- Journeys builder
- Multi-channel campaigns
- Forms and surveys
The Email Marketing & CRM Platform Teams Actually Love
E-mail marketingFree plan available
- All-in-one Email Marketing & CRM
- Fast Setup
- Easy Cancellation
Marketing built for the AI era
Customer Engagement
- Unified Customer Data Platform
- Multichannel Orchestration
- Smart Personalization
The Ultimate All-in-One Customer Engagement Platform
Customer EngagementFrom $8.5 / month
- 1:1 Personalization
- Automated Campaigns
- Autonomous AI Agents for Engagement
The Future of Engagement
Customer EngagementPaid plans
- Rich Messaging Channels
- Grow Your List
- AI Message Generator
AI-Native B2B Marketing Automation Platform
Marketing AutomationAI
- Flexible Data Model
- Dynamic Email Studio
- Query Engine & Segmentation
AI-Powered Customer Engagement Platform
Customer EngagementFrom $100 / monthlyAI
- Audiences & Segmentation
- Journeys & Orchestration
- Personalization & AI
Powerful, Easy-To-Use Marketing Automation
Marketing AutomationFrom $39 / monthly
- Automated Workflows
- Personalization & Segmentation
- Onsite Popups & Lead Capture
Email marketing made easy
E-mail marketingFree plan available
- Drag-and-Drop Editor
- Segmentation & Personalization
- Automation & Onboarding Flows
Marketing Automation Software for SaaS companies
Marketing AutomationFrom $99 / Month
- Automation Triggers & Actions
- Integrations & Data Connectors
- Visual Builder & Email Design
Design emails people love to get
E-mail marketingFree plan available
- Patented layouts
- Custom fonts
- Brand colors
Marketing Software for Professional Email Marketing
E-mail marketingFrom $19/mo / Monthly
- Unlimited newsletters
- Unlimited automations
- Unlimited landing pages
AI Customer Engagement Platform for Real-Time, Personalized Experiences
Customer EngagementFrom $99 / monthlyAI
- Real-time AI decisioning
- Unified customer context
- Nova Agents
Email marketing that automates your growth
E-mail marketingFree plan available
- Landing Pages & Forms
- Email Campaigns & Automations
- Automation & Integrations
Email for modern software companies
E-mail marketingFree plan available
- Editor
- Personalization
- Themes
Email & SMS Marketing Platform
E-mail marketingFree plan available
- Automations
- AI-powered personalization
- Marketing analytics
Create Email Marketing Your Way
E-mail marketingFree plan available
- Email campaigns
- Automations
- Landing pages
The Agentic Customer Engagement Platform
Customer EngagementFrom $199 / per monthAI
- Analytics & Insights
- Cross-Channel Marketing
- Web & App Personalization
The World's Leading Customer Engagement Platform
Customer EngagementFree plan available
- Journeys
- Segmentation
- Personalization
Open-Source Transactional Email Platform
APIFree plan availableOpen SourceSelf-hosted
- Inbound Email
- Workflows
- Segments
The email delivery service that people actually like
APIFree plan available
- Fast Delivery
- Deliverability & Inbox Placement
- Developer-Friendly API
Behavior-Based Customer Messaging. Perfect for Your SaaS Business — Userlist
E-mail marketingFrom $149/month / monthly
- Dynamic Segments
- Conversion Goals
- A/B Testing
A complete email platform for Developers to Send, Receive & Reply
APIFrom $3.50/domain/mo / monthly
- Transactional Email Sending
- Threaded Email Reception
- AI Agent Integration for Email
Frequently Asked Questions
What is Braze?
Braze is a Customer Engagement tool: Customer Engagement Platform. Key features include Cross-Channel Orchestration, AI-Powered Decisioning, Real-Time Personalization and Journey Analytics & Experimentation.
Are there free alternatives to Braze?
Yes. Bento, EmailOctopus, Flodesk, Kit, Loops and 5 others have a free plan.
Is there an open-source alternative to Braze?
Yes. Plunk is open source.
Which Braze alternatives are paid-only?
CleverTap: From $8.5 / month. Customer.io: From $100 / monthly. Drip: From $39 / monthly. Encharge: From $99 / Month. GetResponse: From $19/mo / Monthly.
Which Braze alternative can I self-host?
Plunk can be self-hosted.